The watchful spectator of the Tokyo Olympics noticed that Team Brazil uses clothing supplied by Peak Sport. The Chinese brand took over from Nike at the London 2012 and Rio 2016 Games and became the official sports supplier of the Brazilian Olympic Committee (COB).
The company paid R$ 7.877 million to the Brazilian delegation and 39,000 pieces of clothing were produced, including pants, shorts, caps, shoes, bags and coats. Peak also dresses delegations from Slovenia, Iceland, New Zealand, Romania and Ukraine and will provide sports material to Team Brazil until the Paris 2024 Olympic Games. The information is from UOL’s blog Olhar Olímpico.
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However, the contract with the COB provides for the mandatory use in the Olympic Village, trips, podiums and ceremonies. That’s why only 24 athletes from 7 disciplines wear Peak uniforms while competing: boxing, kayaking, weightlifting, pentathlon, rowing, table tennis and archery. The others use their individual sponsors during games, such as Asics in volleyball and Nike in soccer.
Peak Sport launched its first running shoes in 1989, but began its global expansion in 2006. The company was one of the pioneers in the use of 3D technology for shoe production. However, just eight years after the IPO (initial public offering) on the Hong Kong Stock Exchange in 2009, when it went public, it had to do the reverse operation. The company had its shares removed from the listing (OPA) due to low stock returns.
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