The turnover of the fake Parmesan outside the European Union is 2 billion euros
Parmesan Cheese wins against the brand Kraft Parmesan Cheese: the attempt of the Kraft group to have the trademark registered in has not passed Ecuador. The competent office of the country, after having received the formal opposition of the Cheese Consortium Parmesan Cheese, in charge of the protection of PDO all over the world, has established that the request of the American multinational cannot be accepted as the brand “has significant similarities with the protected designation of origin, taking unfair advantage of the reputation, quality and other characteristics of the latter due exclusively to the geographical environment in which it is produced “.
“The global fight of the Consortium against the illegitimate use of the term Parmesan continues – comments the president of the Consortium Nicola Bertinelli – after a legal battle lasting almost three years with the multinational Kraft Foods Group Brands LLC, we managed to avoid the registration of the Kraft Parmesan Cheese as a trademark in Ecuador. An action carried out in the interest of Italian producers but also of Ecuadorian consumers who will no longer run the risk of being deceived at the time of purchase. Should the multinational challenge the decision, the Consortium – concludes Bertinelli – will naturally continue to defend the PDO and local consumers “.
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