The Papalote Children’s Museum It was one of the victims of the pandemic, so for seven months it had to close its doors, which led to a crisis never seen in its 27 years that put it on the brink of permanent closure.
Given the lack of income, the museum launched the campaign in January “Let’s save Papalote”, with the idea of raising the 50 million pesos necessary for its reopening; in four months the donations totaled more than 34 million.
In interview for MILLENNIUM, Adriana de los Palos, Marketing Director of the museum, explained that the response they received from civil society was surprising, as it shows the affection they have for the site that already prepares his return on September 11.
“At the beginning of January it was planned to raise 50 million pesos, of which at the end of April we had 34 million. We launched this fundraising campaign because we trusted civil society and the affection they have for the Papalote brand, to the experiences they lived in their childhood, to what they could live as a family. They were not going to allow a space like this to die ”, he said.
This Non profit civil association It depends on its income, which was affected by the start of the pandemic and by remaining closed has had a negative economic impact never seen in 27 years of history that put the museum’s continuity in doubt.
However, the museum adapted and launched its digital platform papaloteencasa.org, where they maintain online activities to stimulate children’s learning from home, one more way to maintain contact at a distance, a modality that is here to stay.
The Marketing Director stated that “currently the Kite carries 37 million 955 thousand 947 pesos, that is, 76 percent of its goal, of which 70 percent are from large donors such as Bayer de México, Grupo Bimbo, Chedraui, Citibanamex, DuPont de México and Grupo Herdez, among others”.
He explained that for the reopening the health protocols to avoid contagion by covid-19 and they will maintain a capacity of 50 percent in their facilities.
In the 90s, the panorama of the museums of Mexico City was a bit gray and the children’s offer practically non-existent, suddenly in the second section of Chapultepec adorned an architect idea Ricardo Legorreta Vilchis: create an interactive and educational museum.
Magic begins with the firm purpose of learning without feeling the demand of study with the use of games, experiments or movies. Being pioneers in the implementation of these learning methods that are common in museums today.
One month after its reopening, the Papalote del Niño Museum it still needs 24 percent of funds to raise the 50 million pesos. Donations can be made on the page papalote.org.mx/donativos.