The sexual well-being market gained momentum in the pandemic. During this period, the so-called sextechs were created, startups in the sexual segment with Tela Preta, an erotic audio platform. The startup was created before the pandemic, but was put on the air when entrepreneurs realized that social isolation would become a reality in Brazil.
THE platform it has already had more than 5,000 subscribers and works on a subscription model, ranging from R$14.99 per month to R$149.90 per year. The client accesses the approximately 200 erotic audios of unpublished stories each week. Audios are divided into categories such as lighter and heavier, guided masturbation, LGBTI+, with toys, and meridian autonomic sensory response, a pleasurable tingling sensation caused by some sounds.
Tela Preta completed a year with sales of R$ 220 thousand and with a goal of reaching R$ 500 thousand by April 2022, when it will complete two years. The platform also offers a quiz game for couples costing R$69.90 and a personalized version of the stories for R$597. The entrepreneurs plan to make written stories available and promote events.
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According to Fábio Chap, founder of the platform, most of the audience is women, around 85%, between 25 and 35 years old. “Erotic videos and porn movies have been on the market for over 40 years and women have few options. We want to sharpen the imagination and play with desire without physical description”, explains Fábio.
A survey by the Erotic Market Portal shows that the number of entrepreneurs in the sector tripled in Brazil in 2020. The sexual well-being market should move, worldwide, US$ 125 billion by 2026, predicts the consultancy KBV Research.
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