New digital service aims to facilitate vehicle acquisition, offering credits from R$40,000 to R$500,000
Palmeiras, in partnership with Ademicon (independent consortium administrator), announced the launch of the “Consórcio Palmeiras” on Thursday (October 10, 2024). The service is completely digital and aims to facilitate the acquisition of vehicles by the club’s fans.
Everaldo Coelho, Marketing Director at Palmeiras, said he was excited about the new partnership. “We are very happy to provide another differentiated product for our fans. This is an initiative of our partnership with Ademicon, a leading company in its segment in Brazil. Our mission is to offer excellent services, and Consórcio Palmeiras will certainly help fans plan their finances”said Coelho.
Credits offered and vehicles
The consortium offers credits ranging from R$40,000 to R$500,000, covering a wide range of vehicles. This includes new and pre-owned cars, high-displacement motorcycles, trucks and even boats. The plans are fully customizable and can be contracted autonomously through a digital platform.
Tatiana Schuchovsky Reichmann, CEO of Ademicon, highlighted the importance of football for the company’s strategy.
“Sport, in particular football, is part of our business and brand strategy. The partnership with Palmeiras reinforces this positioning. By offering the consortium to fans, a product without charging interest, we will facilitate access to credit and allow achievements in a safe and planned way”added Tatiana.
Impact on Women’s Football
In addition to the financial advantages, the partnership has a direct impact on women’s football. Since August 2024, Ademicon has sponsored the Palmeiras women’s team, with its brand present on the players’ shirts. According to Tatiana, this action goes beyond financial planning, as it strengthens women’s football and contributes to a more diverse and egalitarian society through sport.
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