OPPOone of the world’s leading companies in the smart device sector, announces today the partnership with UEFAwhich will see the brand alongside the most important competitions, including UEFA Champions Leaguethe UEFA Super Cupthe finals of UEFA Futsal Champions League and the finals of UEFA Youth Leaguefor the next two seasons.
The smartphone giant will be the first Chinese brand to collaborate with the Champions LeagueUEFA’s premier club competition, and will work closely with UEFA to enhance the most inspirational moments of competitions on and off the pitch, allowing fans to experience, tell and share them throughout the 2022-23 and 2023-24 seasons. .
The positioning of the UEFA Champions Leaguerecognized as the highest and most important competition in the industry, perfectly reflects OPPO’s brand proposition Inspiration Aheadwhich embodies the determination of the company in the search for perfection. For this, OPPO will cooperate with UEFA to showcase the tournament’s inspiring moments to football fans around the world.
William LiuPresident of Global Marketing of OPPO, declares: “We are thrilled to partner with UEFA and to work with them to inspire football fans during competitions. At OPPO we believe in the power of innovation, which helps us to overcome the challenges of everyday life: a vision in perfect harmony with UEFA’s desire to face adversity by overcoming them ”.
The UEFA Marketing DirectorGuy-Laurent Epsteinhe adds: “We are delighted to welcome OPPO to the UEFA sponsor family with the world’s largest club competition, the UEFA Champions League. OPPO is a global leader in mobile technology and together we look forward to continuing our efforts to connect and inspire football fans around the world. ”
The partnership will allow to OPPO to enjoy great visibility, appearing in stadiums and backdrops, as well as on the dense advertising network of the perimeter of the pitch, on the website and on social media of the UEFA Champions League. Furthermore, OPPO will offer football fans the unique opportunity to go on the sidelines throughout the season and to capture the highlights with OPPO smartphones.
The “Inspiration Moments” immortalized during the matches will then be shared in an OPPO Gallery on the UEFA website and on the OPPO landing page dedicated to the sporting event.
The partnership will see the presence of OPPO’s flagship devices, such as the Reno Series and Find X5 Series smartphones, equipped with the cutting-edge MariSilicon X NPU, as well as recent IoT products, such as headsets and smartwatches. These devices will help to engage football fans from all over the world who will be able to discover a completely new way of living there UEFA Champions League.
This new collaboration adds to the sports partnerships that OPPO is already pursuing and contributes to the brand’s ambition to inspire and engage consumers through sport. In fact, the Chinese technology products company has signed partnerships with Wimbledon.
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