The head of AvtoVAZ Sokolov: a Lada dealership in the UAE may open in 2025
The first dealership that will specialize in sales of Lada cars in the UAE may open next year. The possible timing of the emergence of a trading platform for the distribution of Russian cars in the Middle East was revealed by the head of AvtoVAZ, Maxim Sokolov. His words lead TASS.
Before opening the dealership, it will be necessary to complete the vehicle safety certification process for further deliveries to the UAE. The concern hopes to implement this procedure by the end of 2024. “The next year will be devoted directly to the re-equipment and opening of the corresponding dealership center,” Sokolov explained.
He added that the Middle Eastern side purchased the entire line of products from the concern for testing. Against this background, Sokolov expressed hope that Lada cars will be represented in the UAE “quite widely.”
Earlier, the head of AvtoVAZ said that the owner of the center in the UAE, where Lada cars are planned to be offered for sale, personally came to the plant in Togliatti. The main purpose of his visit was to sign a dealer agreement. For Russian products to fully enter the UAE market, certificates will need to be changed. This is due to the fact that over the past few years, electronics, control units and security systems have changed across the entire line.
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