The post-pandemic will be the scene of a real boom in the global market for travel online: second Statesmanin fact, by 2025 it will almost double its value, going from 432 to 833 billion dollars. For Data Integration experts like Stefano Musso, CEO of Primeur, we must continue to focus on data integration to improve services and customer experience, as well as internal operational and decision-making processes. The theme of the digitization has become increasingly incessant over the last few years, specifically affecting the online travel market. Booking of hotel facilities and air flights, car rental, everything has become just a click away through the management of an increasingly huge amount of data. Suffice it to say that, according to what was recently reported by Statista, if in 2020 the global online travel market was worth about 432 billion dollars, in just 5 years by 2025 it will reach 833 billion in value, with an estimated increase of 93%.
A disruptive trend that is increasingly affecting the choices, strategies and investments of the major players in the tourism sector: again according to the same body, 65% of the global turnover of the entire sector derives from operations and transactions on online channels. A fast growing sector which, according to an American survey by Research And Markets, will have the Asian market as the most profitable market, with a growth rate of 6.9%, followed by the African (5.4%) and the Middle East and North American markets, which expect an increase of 4.3% and 4.1%. Positive signs also for the European one which, according to what was published in PhocusWire, will reach 324 billion euros by 2023. But that’s not all, because more than half of European travel bookings were made online in the pre-pandemic and industry platforms will grow by 5% in the coming years. A clear testimony of how the Data Integration represents an indispensable tool for improving customer services and experience as well as internal operational and decision-making processes, increasing the competitive edge especially with regard to online travel.
The importance of Data Integration it is also demonstrated by Italian technological excellence appreciated all over the world such as Primeur, a multinational specialized in data integration for over 30 years. “The platforms of the online travel sector now represent an intricate ecosystem, made up of many connections with external add-on services, such as booking complete flight stays, overnight stays, cars and the purchase of on-site services and experiences. These platforms therefore find themselves “in dialogue” with a myriad of different systems, with different functionalities and languages, but they must be able to provide a “user experience” only. All the movement of data between one application and another, up to the management of payments, must take place “behind the scenes” of the experience of those who surf and book: automating and securing operations is essential, especially when there is a large amount of data and sensitive information. This is also the purpose of the Data Integration, to make these data travel between the various management, booking and payment systems, in total security, at the correct time and in the correct format “, explained Stefano Musso. The only way to achieve great results through a sustainable system over time is to adopt a flexible data integration strategy supported by specific software. All this clearly must then respect the GDPR rules and therefore traceability, masking and immediate control over all personal data. We have been dealing with this in Italy and around the world for over 30 years, working with the most important companies Fortune 500. A great satisfaction for an Italian company that is often preferred to the giants of Silicon Valley “.
The use of Big Data to help online travel companies improve their services and processes is a method shared by research published on Analytics Insight according to which 60% of those who visit a website tend not to return. Optimizing data management therefore helps to build consumer loyalty. And again, according to an investigation by StratosJets, some 700 million people will make online bookings by 2023, and 83% of American adults prefer the web to traditional travel agencies. But that’s not all, because every year there are an estimated 148 million bookings and 70% of consumers want to do their own searches using smartphone. According to experts, in fact, better data integration would help improve consumers’ online experiences: 99%, in fact, would like to be able to browse through personalized searches.