The Wildberries press service told Izvestia that from October 10 to 18, Russians bought 25 times more various accessories, toys, souvenirs and clothes based on the Korean super popular Squid Game from this online store than at the beginning of the month – from 1 to 9 October.
The press service of the AliExpress Russia online trading platform told Izvestia that the number of daily inquiries from shoppers looking for Squid Game products in this marketplace more than doubled in 10 days: on October 6 it was about 7 thousand requests, and on October 16 – already 15 thousand.
AliExpress Russia noted that their most popular product in the Squid Game is the masks worn by the heroes of the series. On average, they cost from 150 to 300 rubles, and most often buyers choose the presenter’s mask. The costumes of the main characters are also in demand – a sports green jacket and pants with the numbers of the central character and his team. They cost from 1.1 thousand to 2.4 thousand rubles. The costumes of the organizers of the survival games from the Squid Game are also popular: the set includes a jumpsuit and accessories – a belt, gloves and camera straps. Such a kit will cost 2 thousand rubles. All in all, at the moment, for the query “squid game”, the search on this site gives out about 100 thousand items of goods
The press service of the online store Ozon told Izvestia that they already have more than 3 thousand products with a reference to the universe of the Korean hit. The search query “squid game” on Ozon managed to enter the top 100 most popular queries on the site. The assortment of the “Squid Game” at Ozon mainly consists of clothes and souvenirs – key rings, cups, soft toys. In October, the best-selling items associated with the show were Squid Game masks and cups with prints inspired by the story.
Read the full story in the exclusive Izvestia article:
Sucked into merch: the demand for souvenirs based on the series “The Squid Game” has grown 25 times
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