After two months of being closed for the second time so far in the pandemic, this Saturday afternoon, on its first opening weekend, the shopping malls converged two consumerist “forces” or “impulses”. There were those who waited at the last minute to find the Father’s Day gift and also those who simply wanted to “go shopping.”
On a tour of Clarion Through the stained glass windows and levels of Alto Palermo and Abasto, the gift trend was clear: clothing, footwear and technology. But there were also the lines at the doors of the bookstores.
In all cases, the famous “capacity” commanded first. One person every 15 square meters, and gastronomy in closed spaces, could not be.
Clothing, cladding and technology were the most sought after to give to dad. Photo Juano Tesone
Then the topic of schedules. Because for those who went with the idea of buying a gift or just going for a walk, it seemed that they had to “Learn again how to go shopping”.
Macarena R. is 25 years old, lives five blocks from Alto Palermo and was one of those who he googled to know from what time he could go and looked at the reviews to find out “If you could enter the premises with a companion” or if your choice of gift would end up being one-man.
There, as in most shopping malls, you can enter with the desired number of companions, but in the premises you can only enter the number of people enabled for each space.
The number of “admitted” it is very clear in a white poster pasted in each one of the stained glass windows. In general, the premises have a capacity of up to 4 people, but there are up to 2 and up to 7. This protocol, prior to Father’s Day, made purchases almost in VIP format.
Each window in Alto Palermo had the number of people admitted on the window. Photo Fernando of the Order
This is how Macarena lived it. “We are here alone, with the seller, we can see everything without other customers. Beyond coronavirus care, that is great in itself. It’s like they closed the business for you. You don’t have to go around passing the hangers with another client, seeing to see if you can grab what she also wants to grab, “he told Clarion.
“It’s not like when Wanda Nara closes Versace in Europe for her, but do you more or less understand the idea?”, Finished Macarena.
The analogy could not be more eccentric, but it was being mundane there, in that place. The champagne and Mauro Icardi were missing. But since the two sisters were already there, he would have to wait outside.
That and other protocols were followed. A thermal camera received the public at the entrance on Santa Fe Avenue, where the scaffolding for the 5,000 m2 expansion work is located, which will include 10 new brands.
At the entrance to Santa Fe del Alto Palermo avenue, everyone was controlled with a thermal camera. Photo Fernando of the Order
“In addition to the double protocol (alcohol and capacity within each venue), we have signage of circulation, distancing and care. There is a constant reminder of the use of chinstraps, restrooms enabled with distancing and permanent cleaning of common friction surfaces (handrails, railings). And the staff controlling chinstraps to employees and tenants, “he told Clarion Juliana Monsalvo, IRSA Marketing Manager.
The prices would not be those of Milan either but the buyers approached looking for the 10% discount in a payment. In addition, with APPA, the app for the IRSA company’s shopping malls, there was a 25% and 30% discount with all means of payment.
Alto Palermo’s clients went in search of the promotions. Photo Fernando of the Order
In the winter bid jacket vs. sweater, the seconds won widely. Cheaper.
“We are selling very well, more today than in the week. They are taking away to give away many more polars than jackets, “a Columbia salesman told this newspaper. Those adventurous divers range from $ 19,000 to $ 23,000. There are jackets, some, from $ 30,000.
Gabriela and Juana, from Palermo and thirty-somethings, defined themselves as the “hang up” type of customer, who waits for the evening before the holiday to find the best gift to entertain. “Disaster, yes, but at least Due to the pandemic it is not a chaos of people as in the previous one of any Father’s Day“said Gabriela, who is a lawyer and had to buy a gift for her father and her husband.” We came together to take advantage of 2X1. “
Strolling through Alto Palermo shopping, on the first weekend since its reopening. Photo Fernando of the Order
Outside the mall, 10 shipping containers were installed, converted into commercial premises on Arenales street, the second entrance. At Rever Pass, the saleswoman was also happy with the sales. “You have to see after Father’s Day but if not, we are doing well. People are eager to buy, beyond the gift“, he described.
In the fight shirt vs. t-shirt (It is worth remembering that it is an informal brand), there was a technical tie. The cold didn’t matter. “T-shirts are cheaper. But the shirts are now 2×1, from $ 6,500,” said the seller.
Outside of Alto Palermo, on Arenales, they installed ten containers conditioned as premises. Photo Fernando of the Order
Alto Palermo, open from 10am to 8pm, allows gastronomy until 23, but only to take away or delivery. And you couldn’t see people eating standing up. In fact, the food court of that shopping center -which was always characterized by being quite small- at noon only had a line, and of four people, at McDonalds.
In the Alto Palermo food court, you could only see a small line at McDonald’s. Photo Fernando of the Order
“Whether there is Father’s Day or not, you want to go shopping and when it was closed it was a downturn. It is not that you only come to buy something on time. I already had the gift, I bought it online and I looked for it in the week here too, but today I came with two friends to see, to buy clothes, to buy us a coffee to go. You find brands in the shopping center and, furthermore, outside on the street it’s a mess of people, “said Connie, 45, in front of the door of Zara, the place with the largest line.
They were all women. “Come in please” was heard from the “receptionist”. Sprayed hands and 5 people at a time.
In the shopping malls there was alcohol gel for everyone. Photo Fernando of the Order
Behind Connie, in that row was Julieta Hurtens, 32. “It’s a bit embarrassing to wait to get in but this is a big place so it’s not that big. I come to the mall to see something for me, then my sister falls, now we have the gift for dad. I don’t buy anywhere else in Palermo other than in the shopping mall. It’s an outing where you have everything. I live in an apartment nearby, I work in a home office and before the pandemic I came here, easy, once a week. Imagine that I need it, to go out to distract me. Here it is also safe, “he continues.
For the other “force”, the one looking for a gift, there were the options of books best seller of the week, which guided parental tastes. The Nº1 “An Argentine story”, by Jorge Fernández Díaz ($ 2,400), Nº2, “The general functioning of the world”, by Eduardo Sacheri ($ 1,799) and the Nº3, which according to one of the sellers “rebounded strongly these days”, ” Primer Tiempo “, by former president Mauricio Macri.
Books were another alternative gift for dad. Photo Fernando of the Order
Far from that gap between fiction or non-fiction, a bottle of wine seems to continue to be considered a more masculine than feminine gift. And those who choose it to give away are women. “Always women today,” said Florencia Martínez, from Go Bar. “They choose as a gift wine in a box and with a glass (between $ 1,300 and $ 2,500) or whiskey. They think well of a gift that is enjoyed from the knowledge of the taste of wine and serves to share, “he highlighted, while a blonde woman paid with debit.
The Abasto shopping mall is the largest in the City and now has a capacity for 3,000 people. Photo Juano Tesone
The shopping supply opened somewhat later than the others. Before 11, there were at least 20 people waiting sitting on its classic stairs.
“It is a decision so that merchants can better adapt the shifts of their employees,” they explained to this newspaper from that shopping center. The gastronomy is from 10 to 23, but just to go or delivery.
The Abasto shopping mall opened at 12 o’clock. Photo Juano Tesone
This mall, the largest in the city, has a capacity of 3,000 people.
Once inside, the protocols were the same as in Alto Palermo. Clothes and a more family atmosphere and of young couples reigned. Their giant food court was also desolate, with chairs on tables.
Between posters with instructions to circulate and stained glass windows, people were reunited with the Abasto. Photo Juano Tesone
Due to the signage on the floor, some people, upon entering, stopped every two meters to read a message, such as “circulate in this direction” or “do not stop.” The “little fingerprints” made us feel guilty. Are we driving on the right side? A few meters further into the Abasto, everything was more relaxed. How strict was the consumer impulse. Of those who were looking for “the” gift and of those who wanted to go shopping.