02/06/2024 – 15:00
While many companies are betting on the return of the in-person model after the home office boom during the pandemic, the OLX group decided to double down on the flexible working model and choose its new office in São Paulo.
The company used data intelligence to find the best location for the new office. Using the group’s own DataZAP tool, OLX crossed the ZIP codes of 626 addresses of workers residing in the metropolitan region of São Paulo. The objective was to find a location that would reduce the average travel time for employees.
The calculations pointed to Bela Vista as the most suitable region, close to the Trianon-Masp station, on Line 2 Green of the metro. In the new location, the average travel time for workers increased to 136 minutes, compared to 180 in the old office, close to the Morumbi train station on Line 9 – Esmeralda.
New OLX office, overlooking Avenida PaulistaOverlooking Avenida Paulista, the project developed by the company Alfa 2 Arquitetura already takes into account the so-called “flexible work model policy” of the OLX group.
“The environment was created to be a place of meeting, exchange and rapprochement, when people feel the need to connect, preserving the flexible work format”, explains Christiane Berlinck, Vice President of Human Resources at the OLX Group, which encompasses the OLX marketplace and the real estate platforms ZAP and Viva Real.
Average of 53 employees per day in person
The assessment is that productivity is impacted when the employee evaluates the best place to carry out each job, whether fully in person or remotely.
In the new office, 80 work positions are available, as well as meeting rooms, telephone booths and a space dedicated to informal work, with armchairs and sofas. The total capacity is up to 200 people for events and collaborative work.
Opened in April, the building had its peak of professionals on the opening day, with 174 people. The average number of users of the space per day was 43 in April and 53 in May.
For Berlinck, by allowing employees to decide when to come to the office, the model favors connections and strategic meetings. “In other words, that it has some purpose, that it is intentional”, he says.
The company also invested in artificial intelligence for the building’s video conferencing technology, which is capable of reducing noise and individually framing the speaker’s face during calls.
The building also has an area of 350 m² facing Paulista and called the “decompression area”, with bleachers, flexible furniture, an integrated canopy and suitable space for events in the future.
The amount invested in moving and renovating the rented building was not disclosed.
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