And no, it’s not about Metro Exodus, or The Division 2, or Hades.
There has been a lot of talk about the releases of “exclusive” games in PC stores since the birth of the Epic Games Store. Powered by money from Fortnite, the digital store for Tim sweeney and company debuted with an aggressive acquisition strategy, constantly buying exclusives, with cases as controversial as Metro Exodus and its departure from Steam just weeks before its premiere. Well, thanks to the trial between Epic and Apple we know whether these “investments” have been profitable or not for the company. And we already anticipate that, as of June 2019, only 1 of the exclusive games gave benefits to Epic.
The fact is that Simon Carless, former editor of Gamasutra, has obtained a document where Epic details what they paid for each of its exclusives between December 2018 and June 2019, as well as the sales generated by them. And while Epic covered the column where the names of the games appear ahead of the trial, they have kept the column visible with release dates of each one, what has allowed to this user from Reddit to guess what each game on this list is.
The result? Only one of the games recovered the money spent by it during your period of exclusivity. It’s not about Metro Exodus, nor about big AAA games like The Division 2, which also debuted on Uplay but not on Steam. Neither was Hades, whose Early Access was first available on EGS. No, the only game that brought in more than what Epic paid for it was Satisfactory. Released in March 2019, Epic paid 11.5 million dollars to Coffee Stain Studios for the exclusivity of their game and this generated $ 11.6 million in revenue to the store, we remember, only 12% of sales are left.
Not surprisingly, Satisfactory sold half a million copies on EGS in just two months, so it can be said that your performance was… satisfactory mutually. Beyond this game, the leaked document shows that Epic Games only hoped to recoup the investment with yet another game: Dauntless. Ultimately, Epic’s goal with its exclusives is not to generate immediate profits, but rather attract users to your platform to grow and be able to compete in the future against Steam. Something that became clear when, during the trial against Apple, we learned the money paid for each free EGS game and the number of users obtained in exchange.
More about: Epic Games Store, Exclusives, Epic Games and Satisfactory.