The Canadian billionaire, famous for his eccentric initiatives, inspired the bottle for the Cybertruck, a futuristic pickup on sale since 2022
The proclamations of walks on Mars, cryptocurrencies and having named his son X Æ A-12 were not enough, Elon Musk also becomes a master brewer. The visionary Canadian billionaire has in fact just made another one of his own: in front of the crowd that welcomed him in Gruenheide, in the Berlin-Brandenburg federal district, during the inauguration of the Gigafactory (the first Tesla plant in Europe) he announced that will launch its first beer. It will be called “Gigabier” and will have a bottle inspired by the Cybertruck, the futuristic pick-up that will be built from 2022 in Germany. Musk was discussing some of Tesla’s plans to make life easier and more fun for employees of Gigafactory Berlin, which is expected to employ up to 10,000 people, when he unveiled the beer project: it should also be brewed in Germany, in the homeland. of hops.
This isn’t the first time Musk has flirted with food and drink. Last November, the eccentric entrepreneur had sold the Tesla Tequila, which sold out quickly and sold out in a few hours, at a price of $ 250 a bottle. Again, the container had aroused more interest than the content, thanks to the particular lightning bolt shape in hand-blown glass. Other car manufacturers, such as Volkswagen, have also dedicated themselves in the past to producing food for their employees. The German produced a particular frankfurter, which is now marketed in eleven countries around the world.