02/10/2024 – 16:42
The nostalgic Turma da Mônica chocolate bar, popular in the 1990s, is back on the market. The news was announced by Brasil Cacau, which will be responsible for the production and sale of the product.
The 20g tablets feature the characters Mônica and Cebolinha in high relief and come with an important change: they are entirely made of milk chocolate, unlike the previous version, where the character was made of white chocolate. The company stated that the change was a request from fans on discussion forums about 1990s products on the internet, who said that if they could change something, they would make the entire tablet made of milk chocolate.
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With the launch close to Children’s Day, Brasil Cacau is betting on awakening the feeling of nostalgia not only in adults who lived through that era, but also in introducing chocolate to a new generation. The company stated that the licensing agreement with Maurício de Souza Produções is old and that the relaunch has nothing to do with the recent acquisition of the brand by Nestlè, which produced the chocolate until the early 2000s, when it was withdrawn from the market. .
“We knew how much people were asking for this return, and we worked to deliver a version that was faithful to the affectionate memories of many, but with an updated touch, without losing the nostalgic touch that marked an entire generation. Our partnership with Turma da Mônica rescues this emotional connection, offering not only a delicious product, but also a true journey through time. We hope that the relaunch will be part of new and unforgettable memories, especially with Children’s Day approaching”, says Marcos Paulo Vigiani Freitas, SR marketing manager at Brasil Cacau.
The product is now on sale in all of the brand’s stores, in e-commerce, on delivery apps and on the Brasil Cacau app, available for Android and IOS. The original price is R$5.29, but the company is running a 25% discount promotion for the children’s line until Children’s Day and it is being sold at R$3.97
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