The motion picture that revolves around the fictional James Bond character started over the weekend raising 23.3 million on Friday. The initial projection by the end of the weekend was $ 60 million, but due to a Saturday with fewer sales than Friday, expectations dropped to $ 56 million.
Although its figures are well below the premieres of recent months such as Venom: let there be Carnage (90 million), Black Widow (80.4 million), Shang-Chi and the legend of the ten rings (75 , 4 million) or Fast & Furious 9 (70 million), the result has several explanations.
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The main two are his extremely long duration of 2 hours and 43 minutes and that James Bond audiences are more adult than Marvel movies, and it is precisely that band of spectators that continues to have a certain respect for COVID-19, which is why they limit their attendance to theaters.
On the other hand, many argue that Skyfall was an anomaly within the saga, and point out that No Time to Die will mark the third best premiere of the saga.
In any case, the industry is happy with how October is developing, starting with the 90 million Venom: let there be Carnage and the 56 million that No Time to Die is expected to raise. Next, expectations place the premiere of Halloween kills around 40 million and that of Dune above 30.
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