Jacek Olczak, managing director of Philip Morris, hopes that in Great Britain a total ban on smoking by 2030. The company wants to diversify its products to such an extent that you won’t need cigarettes anymore. The tobacco giant will therefore stop selling Malboro cigarettes in Britain within the next ten years.
In an interview with the British tabloid Mail on Sunday, the president of the tobacco multinational prefigures a world without cigarettes anymore. Thus continues the healthy turning point by Philip Morris which began with the arrival at the management of Olczak, opposed to smoking.
It is dated 21 July, as reported by the Corriere della Sera, the company’s decision to buy Vectura, a company that manufactures asthma inhalers, for $ 1.4 billion. Philip Morris then produces IQOS, the revolutionary appliance that heats the tobacco without burning it: it has already sold 20 million.
The program announced a February by Philip Morris is that by 2025, 50% of turnover will come from smokeless products (now 25%), and at least $ 1 billion by 2025 from nicotine-free products; the purpose is “become a wellness and health company“. “The public must be given alternatives to smoking: with the right bans some countries can do it in less than 10 years “, Olczak said.
Read also: Gender equality and new technologies: Philip Morris industry 4.0 towards a smoke-free future