“This social initiative by Nikah Forever against big fat weddings is gaining widespread support and appreciation.”
COVID-19 forced every one of us to reflect upon our lives and build better habits. While being quarantined at home, many of us have kickstarted new hobbies and started doing things that we love. Nikah Forever has used its creativity above and beyond the normalities of society to bring a social change. Their social initiative, No to big fat weddings, is an idea that always existed but has now been emphasized by the pandemic.
Nikah Forever is an Online Indian Matrimonial Company. The current CEO of Nikah Forever is Hammad Rahman. Hammad is an Indian Entrepreneur. Nikah Forever is a muslim matrimony website and it is trying to create awareness about this serious issue associated with marriages.
Mr Hammad Rahman says, “The initiative is built to educate the whole community to adapt to simpler marriages and give up the illogical traditions that are more of a burden.”
Indian marital industry is worth 3 lakh crores and more with people selfishly running to fulfil their unlimited wants. Nikah Forever recognized this problem which is close to a societal myth and needs to be broken.
Detailed analysis revealed that people aged between 20-30 years raise loan applications out of 20% are for marriages. The social initiative is aimed to remove this stigma attached to marriages. Marriages need not be about showing off and lavish expenditures.
Within a time span of 15 days, the initiative has gained support from more than 100,000 people on their campaign page. Young educated generation is coming together to spread the word and make the initiative stronger. Their Instagram page is overwhelmed with doctors, engineers, and students across India who are supporting the idea.
Mr Rahman says, “We are so happy with the support and positive enthusiasm received across India. The initiative will stay committed to bringing a new change in the marital culture.”
Call for a cause
The initiative spreads awareness about the purpose of marriages and how it can be made simpler. The campaign wishes to bring together influencers in the community who can take forward this message.
Looking at the sad situation of the economy, every family is struggling with a regular income for their bread and butter. In such a scenario, it is very challenging to raise another loan only to fulfil irrelevant marriage demands that bear no meaning.
Instead of this, the campaign also brings about a new idea of self-loving by practising the real values of compassion and genuineness. If anything that can be learnt from the pandemic is the willingness to live with minimal. All the supporters of the campaign are highlighting the idea and sharing with their relatives to make it a joint effort.
Mr Rahman added, “Marriages are a necessity. But treating it as a business has made it into a luxury not affordable by all. Marriages need to be simpler, merrier, and more inclusive.”