News analysis Juventus is worth Ponsse and for the price of Manchester United you could buy a media company in Finland. The Super League will still be back on the table if football doesn’t change, writes HS Vision reporter Emil Elo.

The great European clubs are unlikely to implement their plans in the long term.

Business the pursuit is ultimately simple, as long as the entrepreneur comes up with an answer to two questions: what is the product and to whom is it sold?

In football, a business plan is pretty simple. The product is football, which is sold to people who watch football.

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