The group already owns ‘Giallo Zafferano’ and, now, with this new agreement, Benedetta Rossi also joins Mondadori.
A name, a guarantee. For some years he has been a true celebrity in the sector food and a real influencer for all enthusiasts and expert chefs in the kitchen. We are talking about Blessed Rossia much-loved character on television (and in print) thanks to his charm, simplicity and his recipes which are appreciated and followed throughout Italy.
With his brand “Homemade by Benedetta”Benedetta Rossi has officially passed under the wing of Mondadori, the well-known publishing group that for decades has represented a very important slice of Italian publishing. The sensational move to Mondadori comes thanks to a substantial agreement that is around 7 million euros.
Marina Berlusconi, going into the details of the operation, offered Benedetta Rossi 6.9 million euros to buy 51% of the company Waimea. This, in fact, holds all the intellectual property rights and economic use of the image of the influencer-chef and her husband Marco Gentili.
Antonio Porro, CEO of the Mondadori Groupdeclared in a very enthusiastic way that this important acquisition of the Benedetta Rossi brand by the Mondadori Group will bring vital “synergies at various levels”. In fact, we are talking about content loved by the public, content production and, more generally, important and new know-how. “Without a doubt, this acquisition makes us one of the main multimedia players at a global level in the food & cooking sector, an area of great national pride”, declared Porro.
At this point, as is evident, Mondadori will control a leading pair in the food sectorboth online and in traditional media. In fact, the group already owns ‘Giallo Zafferano’ and, now, with this new agreement with Benedetta Rossi, Mondadori will also coordinate the activities related to the ‘Fatto in casa da Benedetta’ brand. After the 2028 balance sheet, Mondadori’s participation could also rise to 70%”.
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