Netflix plans to expand the content of its catalog next year with a video game offer, a new area for which he has hired Mike Verdu, a veteran executive in the sector who has previously worked at Electronic Arts and Facebook.
The addition of Verdu marks the beginning of a new area for the king of streaming video, who as vice president of video game development, will help the company shape a new team in the coming months, for which Netflix has already started offering jobs on its website.
The game development strategy is not yet defined, as detailed by a source familiar with the matter to Bloomberg, but the company hopes to be able to offer video games next year alongside movies, series and documentaries that you already have in your catalog.
This new content it would not imply additional chargeAccording to the source, which would allow it to differentiate itself from Apple, which also has an original video content service (Apple TV +) and a video game service (Apple Arcade), which charges separately.
To meet this challenge, you are assembling your own team of developers. Photo: Reuters
Over the next few months, Netflix will begin building a gaming-focused team to target a significant budget to give it a boost necessary to this innovation.
The intention is that you not only distribute them, but also become a developer. For this he will take advantage of the license of some own series like ‘Stranger Things’ or Bandersnatch, which once opened the door to interactive content within the entertainment company.
Netflix’s bet in the field of video games will also help it differentiate yourself from your current rivals such as HBO, Prime Video or Disney ++, which at the moment do not offer this possibility within their catalog.
Also, it is not Netflix’s first foray into the world of video games. Some of his series, like Stranger Things, they already have an official video gamel, while other of its contents (Black Mirror or Carmen Sandiego), have a format that resembles a game.
The intention is to differentiate yourself from your competitors. Photo Shutterstock.
Nor is it the first time that the company’s plans in this new market have been known. In May it became known that Netflix was studying the creation of a downloadable video game service, for which he had contacted several veteran industry executives to oversee his efforts in this area.
In order for parents to be aware of the content their children consume, Netflix is about to implement a system that reports to the elderly about the latest series and movies seen.
This information will be distributed via email to the owners of family accounts that have profiles for children, in which a summary of the content will be sent.
Emails will be distributed every 2 weeks with recommendations according to the consumption habits and thematic preferences of the children. In addition, they will include tips regarding parental controls.
Along with the emails, Netflix also announced that it will integrate a top ten children’s recommendations according to the most consumed content on the platform by the same type of users. These lists will be updated daily.