The streaming giant Netflix has decided to take a leap into the world of gaming, it is now official: in the past few days there had been many rumors that dealt with the possibility of the platform to land in this area as well, adding a new type of service. The upper floors did not take long to confirm and to discuss the whole community. Apparently it was a letter addressed to investors that dispelled all doubts: Netflix believes that the videogames sector be perfectly in line with their expansion. This type of product will be added completely free of charge to the service already offered and it will be a simple additional category, like films, TV series and documentaries.
But before going into the details of this shocking news and starting to draw our conclusions from this important decision, it is necessary to take a closer look “The Netflix case” going from its revolution in streaming – and in products designed for online use – to its first important step in gaming. We will dedicate ourselves to understand how this company has managed to make itself unique and fundamental in the daily life of all of us, and how much his gaze towards progress – and new ideas – has such an important relevance, also in relation to the announcement just made official.
From a simple OTT to a giant of world streaming
Netflix in gaming it seems like a huge gamble, but have you ever thought about how the platform was born and grew at the dawn of services online audiovisuals? Giving one’s space to its cultural and economic development has its own relevance within this special: it allows us to understand how much the US company has been able to give “bread for its teeth” to spectators hungry for products and looking for new ideas, able to satisfy them. Let’s start with a simple term, that is OCT which literally means Over-The-Top; this is the term used for those companies that provide services over the internet e Netflix was among the first to do so, alongside Hulu.
In the United States of the 90s, an immense consumerism of audiovisual products raged: the war between Broadcast Television (generalist television), Premium Cable is Basic Cable (both monthly passes) was on the agenda. ABC, FOX, HBO, NBC were fighting for audience supremacy. However, the arrival of OTT such as those mentioned above changed the order of things and above all gave users the possibility of enjoy a completely different way of TV products, however, always and only from third parties. Freedom of access and vision, the possibility of reviewing the films, series or documentaries available and so on and so forth: a revolution that would have taken a while to sing victory but which would have also canceled great productions forever generalist.
The real checkmate for Netflix happens in 2011 when he announces for the first time in history an original TV series, or the much acclaimed – and unfortunate – House of Cards directed by David Fincher, written by Bean Williams and starring a movie star of that period: Kevin Spacey. Since then, the platform has grown steadily, becoming the basis of contemporary pop culture and producing a multitude of products ranging from comedies, dramas, to cartoons. It irremediably marked a turning point which allowed the user to rethink their use of TV, and became indispensable, loading up with original titles and also great third party works. And this is how Netflix proves that it can look far beyond other platforms.
Precisely for what we have briefly told you, access to the world of gaming does not surprise us that much: the company was looking for a new commercial push, just like back in 2011. Adding videogame services will be the continuation of a policy that focuses on the continuous expansion of oneself. Now we will try to understand how this approach to new products could be and what we can expect in the near future.
“The Gold Rush”: why are video games so appetizing?
At the moment we have very little certainty about what the parterre of games available on Netflix: the only thing that has been specified by the company is that initially it will focus on titles to play mobile. We can already draw some conclusions: most likely the intention to start “fleshing out” the library of products on the platform is quite urgent. In fact, betting on mobile titles is not only an important choice for marketing – since it refers to a huge audience, although we don’t know what genre the games will be – but it’s also crucial as a matter of time. We believe that Netflix want forcefully enter the gaming world as soon as possible, to give a lift to their pockets and create further competition to other platforms.
A wise choice? Probably yes, but we don’t have enough information to deduce much about it. Undoubtedly Netflix will try to place some mobile product as quickly as possible and in the meantime will develop as quickly as possible some ace up its sleeve that has not yet been revealed. Even if at the moment we cannot imagine what kind of parterre the company will offer us, we doubt that – after the launch period – the cost of current subscriptions will not be raised by a few euros, or that they will not created by different ones that give access to gaming. We will keep you updated in the coming weeks if more news comes out.