Users lashed out at Netflix when it announced the policy that prohibited account sharing. The criticism was so great that the streaming giant backed down in the United States.
Netflix He always allowed his clients to share accounts without any limitation, which is why he caused an uproar on social networks when he announced a new strategy to end said practice for free and thus obtain more income. After applying this new policy in countries like Peru, he had planned to implement it worldwide, but the users of the platform did not sit idly by.
In recent weeks, the internet has been abuzz with criticism and threats of subscription withdrawals. The controversy was so great that the streaming giant finally decided to back down and will no longer implement measures against the lending of accounts, at least in the United States.
Netflix reformulates its rules to avoid shared accounts. Photo: Composition LR/Netflix
Now Netflix exposed that the new rules were published by mistake in the North American country. “For a short period of time, an article was published in the help center in other countries that contains information that only applies to Chile, Costa Rica and Peru. Since then, we have updated it,” explained a company representative.
“As we roll out paid sharing, users in many countries will also have the option to pay more if they want to share Netflix with people they don’t live with,” he said.
Streaming giant adjusts new rules for users. Photo: Composition LR/ Netflix
The movie and series service announced that of the 223 million subscribers, around 100 million users around the world access content without paying for the option of sharing accounts. Due to this practice, the streaming platform loses approximately US$ 1.62 billion a year.
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