The journalist of the “Fintalk” publication told how to get the lowest price when buying goods in Ozon – one of the largest marketplaces in Russia. He named a way to save on purchases in a popular online store in a material published on the Fintalk website.
According to the author, he found that the same cat food on three devices cost differently: 1211 rubles, 1135 rubles and 1059 rubles.
“I immediately assumed that Ozon was simply giving new users a lower price. After all, you need to somehow convince them to register. And those who already have an account can endure. They will most likely buy this product anyway, since they went to the site for it, ”he suggested.
Then the author launched incognito mode in the browser and entered the marketplace. There he discovered that the price of cat food for him had dropped to the lowest price on Ozon. As a result, the product cost only 1059 rubles.
“Several experiments conducted on different random products have shown that it is in the private browser mode that the site offers the best price,” the author of the material concluded. Therefore, according to him, the first thing to do before buying on the marketplace is to open incognito mode and check if the cost of the product has decreased.
Ozon answered the journalist’s request and explained that various factors, including incentive discounts, can influence the formation of the final price. “The discount can be used geographically to increase the turnover of goods in regional warehouses,” said representatives of the marketplace. At the same time, personal discounts may be provided to some customers.