The new BOB campaign has been launched with the slogan ‘My BOB is top’. The campaign aims to raise awareness among football fans in the run-up to the European Football Championship.
The new campaign “My BOB is top” draws lessons from the 2018 World Cup and focuses mainly on the 2021 European Football Championship, a conciliatory event that gives rise to drunken gatherings and parties that can have serious consequences for road safety.
Watch out for the relaxation
Now that Belgium is gradually coming out of a period of strict corona measures and the European Championship 2020 (2021) and summer are just around the corner, the BOB campaign wants to remind everyone to be vigilant for the laxity that sometimes accompanies it. Celebrate, but keep your wits about you. The opportunity to catch up with friends and family and the European Football Championship are all fun moments to celebrate. That is why, according to the Belgian Brouwers vzw, Assuralia and the Vias institute, it is more necessary than ever to organize a BOB campaign. This campaign is supported by all regions, the federal and local police.
Danger after the match
The Vias Institute has established that in 2018 the number of accidents has doubled in the hours after matches of the Red Devils. This is not only due to the euphoria of some drivers, which affects their ability to concentrate, but also to the excessive use of alcohol or illegal substances. 19% of drivers had too high a blood alcohol level in an accident that happened in the hour after a Belgium match – compared to 11% on a “normal” day without a match. The results before the football matches were equally worrying: 16% of accidents in the hour before a Red Devils match involved the driver under the influence of alcohol, compared to 5% on a comparable day without a game.
Emotion, not foolishness
This year, the “My BOB is top” campaign is not satisfied with fun posters or videos showing festive groups each with a main character who does not drink alcohol. The campaign does not hesitate to use sarcastic humor by mixing clips from TV commentators during the 2018 World Cup with images of sometimes dramatic traffic accidents. A picture paints a thousand words.