About 87 percent of respondents to the global survey said music raises mood during a pandemic. In Finland, more and more people are willing to pay for streamed music.
Music listening around the world now more than before, says an extensive study published today by Reuters.
This year, people have listened to music an average of 18.4 hours a week. In 2019, i.e. before the corona pandemic, the corresponding figure was 18 hours.
About 87 percent of respondents said music elevates mood during a pandemic. Of those aged 16-19, 68 per cent said new releases from favorite artists were reassuring.
Worldwide a study by the record industry organization IFPI found out the listening habits of 43,000 music fans in 21 countries. The study mentioned more than 300 different music genres around the world.
CEO of IFPI Frances Moore says in a research report that people are not just listening to more music, but are reluctant to look for new, dynamic and immersive musical experiences.
There were also downsides: nearly one in three said they used illegal or unlicensed means to listen to or download music.
Paid listening to streamed music increased by 51 percent from 2019.
One in three respondents said they watched a streamed gig this year.
Streaming music is also clearly growing in Finland.
Although the radio is still the most popular device for listening to music in Finland, the phone is catching up. According to a study commissioned by Teosto and Music Producers IFPI Finland, the use of telephones in listening to music has increased by seven per cent over the past year. The number of Finns who listened to music on the phone during the last day has now risen to 52 per cent.
“The phone is the only one of the music listening devices that is currently growing. All other instruments will either shrink or remain the same, ”says a leading researcher who planned the Listening to Music study Kari Tervonen About Omnicom Media Group.
In addition, an increasing number of Finns are willing to pay for streamed music, both for listening services and gigs. Today, paid streaming services are clearly used more in Finland than free of charge
For music authors, the development is positive: paid streaming generates significantly higher amounts of royalties than free streaming services.
Only one-fifth of Finns had attended a live music event in the past year. Before the corona pandemic, two out of three accounted for.
“Finns have avoided attending mass events more than citizens of any other European country. Live music opportunities also recover more slowly with us due to this emphasized caution, ”Tervonen says.
Ten percent of Finns have bought a ticket for streamed gigs. Tervonen believes that streaming gigs will not only be a phenomenon of the Korona era.
In August 2021, more than a thousand Finns aged 13–75 responded to a survey commissioned by Teosto and Music Producers IFPI Finland.
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