Reem Al Braiki (Abu Dhabi)
Moza Obaid Al-Naseri, Acting CEO of the Khalifa Fund for Enterprise Development, called on young citizen investors to be vigilant, monitor and explore investment opportunities in the short and medium term caused by the Covid-19 pandemic, and seize them quickly without neglecting the investment opportunities of a strategic dimension presented through strategic plans. At the state level or at the local government level in the Emirates, noting that the fund launched a package of initiatives to support youth projects.
Al-Naciri assured “Al-Ittihad” that no observer can overlook the clear impact of the Corona pandemic on economic performance in all countries of the world, as there are sectors that have been negatively affected, and there are sectors that have recovered or have had strong demand as a result of the changes that resulted from this pandemic. Al-Nasiri added that, in general, there are unified methods and known steps that the entrepreneur must take when starting his own project and entering the world of entrepreneurship, the most important of which is that the entrepreneur needs to identify or generate an idea for a project that offers a product or service that meets with continuous acceptance, popularity and demand, and it is preferable to have a gap in The market for this service or that product that he intends to offer.
The entrepreneur also needs specialized knowledge of the idea he has chosen, capital to start and cover his obligations, and he needs to understand his marketing plan.
He must also be aware of the challenges and difficulties that he will face when entering this sector, and he also needs a strong sales strategy with skill in managing and following up his business.
On the fund’s plans for the next phase, Al-Nasiri stated that the current crisis highlighted the importance of electronic empowerment for small and medium-sized enterprises. Therefore, Khalifa Fund launched an e-empowerment program that aims to support small and medium-sized enterprises and enable them to compete effectively in the market through partnerships with leading platforms in the field of e-commerce. Such as Noon and Amazon, and recently joining the kiosk platform to display the products of small and medium-sized enterprises, with a focus on home product owners, noting that 500 entrepreneurs have applied to benefit from this program.
She stressed the launch of the Food and Beverage Innovation Lab initiative, which aims to discover, guide and guide national small and medium-sized companies to investment opportunities in the food and beverage industries sector in the United Arab Emirates.
She called for work to create more new partnerships between the Khalifa Fund and the private sector, given the importance of the partnership between the public and private sectors in supporting small and medium enterprises, and noted that the fund will continue with specialized public promotional campaigns, provide training and consulting services, support companies that have started operating and develop a program Membership of the Fund, in addition to supporting its initiative to support exports, grant franchising rights and evaluate small and medium enterprises.
On what is required of entrepreneurs at this stage to achieve success after recovering from the Corona pandemic, Al-Nasiri clarified that in the medium term it is advised to ensure the optimal use of employees and increase their productivity, search for new suppliers and search for alternatives to sources of raw materials at fair prices, and to maintain the quality of services and goods provided and on Operations at the lowest cost, as well as stable supply chain management, adaptation to new technologies, increased marketing efforts and promotional campaigns, as well as building customer confidence and loyalty.
She indicated that in the long run, focus should be placed on developing a crisis management plan, leading the process of continuous improvement of processes and procedures, training and maintaining employees, increasing their satisfaction and motivation, keeping up with new technologies, ensuring operating and monitoring systems in the workplace, in addition to analyzing and studying customer behavior and analyzing the market. The target.
Positively affected sectors
Moza Obaid Al-Nasiri, Acting CEO of the Khalifa Fund for Young Enterprise Development, said: The fund expects continued demand for the following sectors and activities in light of the continuing impact of the pandemic and during the following period:
Activities that contribute to achieving food security include production, both plant and animal, in addition to transportation, storage and distribution of foodstuffs
* Food and beverage industries
* Manufacture of medical tools and various health supplies
* Curative services
* E-learning and training
* Management consulting
* Electronic trade
* Delivery Services
* Electronic transfer services
* Smart phone applications
* Call centers
* Cleaning and guarding services
* Personal services
* Investment opportunities in the sector of storage, transportation and distribution of vaccines
Information and communication technology, health services, agricultural technology and services, and tourism
* Petrochemical industries