Motorola, in collaboration with Pantone, has announced for the second year the creation of smartphones in the Pantone color of the year. For 2024, the color selected is 13-1023 Peach Fuzz. This tone was chosen to color two of Motorola’s flagship models: the Razr 40 Ultra and the Motorola Edge 40 Neo. Ruben Castano, head of Motorola’s Customer Experience and Design sector, underlined the fundamental role of color in the intertwining of technology and humanity. According to Castano, color is not just an aesthetic element, but a real means of expression that enriches the user experience. Pantone 13-1023 Peach Fuzz was chosen precisely for its ability to connect the virtual world in which we live with the intrinsic desire for well-being and deep human relationships. For her part, Laurie Pressman, Vice President of the Pantone Color Institute, expressed enthusiasm for the collaboration with Motorola. Pressman highlighted how the color selected for 2024 expresses connection, a sense of community and personal well-being, key elements in Motorola’s philosophy. Peach Fuzz has been described as a color that blends the virtual with the real, making it perfect for digital devices. The new Razr 40 Ultra and the Motorola Edge 40 Neo in Peach Fuzz will be available in Italy starting from January 2024, at a price not yet announced.
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