“Months of waiting and now…” Belen Rodriguez, the announcement comes like a bolt from the blue: the wonderful news

Belen Rodríguez, entrepreneur of a new all-female cosmetics line: the most beautiful woman in the world lends the shapes of her silhouette to mascara and lipsticks.

The world of beauty has a new protagonist, and her name is Soy Rebeya, the first make-up collection by Belén Rodriguez. After months of waiting and clues left on social media, the Argentine presenter has finally revealed her new project, which promises to win the hearts of all beauty lovers.

The line Soy Rebeya was designed to celebrate the femininity and freedom, consists of five essential pieces for face, lip and eye make-up. From concealers to highlighters, through mascara, lip liner and gloss, Belén creates a versatile collection suitable for all those women who want to express their personality through makeup.

That's not all: Rodriguez wanted to take care of every detail, starting from the design of the packaging. The packaging of the mascara and gloss reflects the shapes and silhouette of her body, giving a personal and unique touch to the products. An original and refined way to celebrate beauty and femininity in all their facets. All products have been baptized with female names preceded by the word free which in Spanish means “Free“.

She herself presented the new line with a video in which she dances a tango dressed in a long skirt and a black mouse. She launched the campaign by singing these words in a sensual voice:

“Soy Rebeya. I let my flame free, I indulge my freedom. Beauty that you can see, that you can touch, that you can feel – magnetic. Soy Rebeya. Mírame, I am the new era of makeup. Free, where I make the rules and I'm not afraid to be looked at. Rebeya is Beauty Libre”.

Product prices vary from 26.90 euros for lip gloss a 39.90 euros for the complexion brightening balm, guaranteeing the quality and accessibility that distinguish the line. And it's no surprise that, judging by the likes and reactions received, Soy Rebeya is destined to become an extraordinary success.

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Belén Rodriguez with Soy Rebeya has added a new piece to his career, confirming himself as an icon of style and creativity.

All that remains is to try the products of this revolutionary line and let yourself be conquered by the free and bold beauty of Soy Rebeya. A new chapter opens in the world of make-upand Belén Rodriguez is ready to guide us in this adventure.

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