Last on sunday, the hottest topic of conversation in the american media was whether the pop star would have time Taylor Swift From her concert in Tokyo to the Super Bowl in Las Vegas and cheering on her boyfriend who plays for the Kansas City Chiefs Travis Kelce?
The question was tackled by a person known for his in-depth sports content, among other things The Athletic. Yes, there's time, there's that much time difference, The Athletic reviews after calculating different flight routes.
In the United States, the NFL has been growing in megalomaniacal popularity for years. Country last year 93 out of the hundred most watched TV shows there were NFL games. In addition to the NFL games, only the Oscars were included in the list of the 20 most watched programs, at number 15.
Still, the most followed character of the NFL season has been Taylor Swift. Will he show up for the Chiefs game? What is she wearing? Who is he with?
Front Office Sports recently said, based on a report by Apex Marketing Group, that Swift's relationship and presence at games has increased the NFL's brand value by a whopping $331 million between the end of September and mid-January.
ESTIMATE Swift's financial impact on the league's value is based on reach. Through Swift, the NFL is reaching exactly the target group it has previously sought with limited success: women – especially young women.
When Swift made her first appearance in the VIP enclosure at Kansas City's Arrowhead Stadium in September, the number of female TV viewers for a game between the Chiefs and the Chicago Bears exploded. Number of female viewers aged 18–49 increased by 63 percent Compared to the Chiefs game a week ago.
After the game, the NFL posted on its social media channels 34 publications related to Swift. They gathered 170 million reactions. Travis Kelce, perhaps the best inside linebacker in NFL history, saw a whopping 400 percent increase in jersey sales.
The following week, when the Chiefs faced the New York Jets on the road, there were about two million more female viewers than the Sunday night games of previous weeks. The biggest increase was among girls aged 12–17there were as many as 53 percent more of them than in previous weeks.
“This has been a fun and very interesting year with how much attention these two (Swift and Kelce) have brought to the Chiefs. Our female audience has grown by leaps and bounds,” Chiefs owner Clark Hunt said in January.
Also Kelce and his brother Jason's (also an NFL star) the New Heights podcast has become the most popular podcast in the US. The weekly number of listeners has increased almost fivefold since September. Just a year ago, 68 percent of New Heights' listeners were men, today the gender distribution is exactly 50-50.
When Swift is watching an NFL game, the number of female viewers increases. A picture of the wild card round game between the Chiefs and the Miami Dolphins played in early January in Kansas City.
TIME MAGAZINE chosen as the person of the year 2023, Swift is so popular that the term “swiftonomics” has been used for the economic impact of her concerts.
In March, he launched One-world tour in Glendale, Arizona. The fans who came to the two concerts left more money in local businesses than the spectators of the Super Bowl played in the same stadium a month earlier.
Everything Swift touches turns to gold, they say. Now Swift's golden touch has hit American football.
According to a survey conducted by LendingTree 16 percent of Americans said Swift influenced their decisions to spend money on sports. That's about 53 million Americans.
24 percent of respondents under the age of 26 said they became interested in the sport because of Swift and Kelce's relationship.
Advertisers have also reacted to the NFL's increased popularity among women. Three beauty companies bought advertising time in the Superbowl, where a 30-second ad costs seven million dollars. Last year, there were not a single advertiser in the industry.
“The NFL has become Swift's world. He is the best way for advertisers to reach women and men of all ages, who shop with them”, trendsetter Marian Salzman reviews for Front Office Sports.
IN LAS VEGAS ticket prices for the upcoming Superbowl have skyrocketed after the reigning champion Chiefs secured their place in the final game.
The average price of a Super Bowl ticket is According to CNN $9,800. The previous record was set in 2020, when the Chiefs and San Francisco 49ers last met in the Super Bowl. At the time, the average price of an admission ticket was $6,370.
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