Mona Ghanem Al Marri, Director-General of the Government of Dubai Media Office, inaugurated today (Monday) the 25th edition of the Middle East Billboards and Designs Exhibition, the largest forum in the Middle East for printing and billboards, which will be organized during the period 19-21 September at the Dubai Trade Center Global.
She inspected a number of the participating pavilions, where she was briefed on some of the latest technologies offered by international companies working in the field of printing and advertising, expressing her appreciation for the solutions, technologies and modern equipment offered by the exhibition that serve one of the important sectors closely related to the strong economic movement in the UAE. The field of printing and advertising has been steadily growing in line with the rapid development of the national economy and the growing needs of the private sector for innovative solutions, with its new technical forms and templates.
Mona Al-Marri stressed the global position of Dubai as a financial and business center, and with its focus on the creative and technological sectors, it gives great opportunities for this sector for growth and development, while government investments in various fields and the growth of infrastructure projects in Dubai, along with the strong activity of internal trade are important factors in the development of The printing, advertising and advertising sector, noting that Dubai today hosts the regional headquarters of major companies around the world, as well as its growing community of local businesses in light of the emirate’s continued economic prosperity, thus transforming Dubai into one of the most important global markets for printing activities and advertising designs in the region.
The exhibition includes many innovations by the most prominent leaders in the sector such as “HP”, “Canon”, “Epson”, “Mimaki”, and others, in addition to the latest products and solutions of brands from many countries, including the United States, South Korea, and China , the United Arab Emirates, India, Saudi Arabia, Turkey and Pakistan.
The event attracts the most important distributors in the region who showcase their latest products and innovative solutions in the advertising industry, such as “Arona Trading”, “Heliozd US”, “Magic Trading”, “Flex Europa” and “Worldwide Digital”. The exhibition, in its twenty-fifth edition, also focuses on the most prominent emerging trends in the field of billboards, especially digital ones that display the product in a distinctive way and the creativity of prominent players in the sector such as “Desert Signs” and “Rainbow LED”.
creative system
On this occasion, Sherif Rahman, CEO of International Expo Consults, said: “We are pleased to open our doors to the world again, and to bring the curtain down on this live and direct event. We have always played an active role in organizing the exhibition during the past few decades; Middle East for billboards and advertising designs in Dubai is not only an exhibition directed at companies, but also a creative system that connects creators across various sectors, and we are witnessing today the return of demand in the printing and advertising designs sector to its growth path after the pandemic, and I am confident that stakeholders and specialists within the sector are witnessing signs of growth as well since beginning of the current year.
Rahman added: “The Middle East Billboards & Designs Exhibition in Dubai, the most prominent trade forum in the field of printing and advertising, has always succeeded in attracting the brightest local, regional and international trade visitors annually. It provides a smooth and convenient system to support brands and creative ideas, and has witnessed the participation of brand leaders. Those with a vision of the future at the level of the region and the world at large.Every year, international brands bring in machines and equipment worth more than 250 million US dollars in order to harness the latest technology to improve the services and offers of this sector.We are pleased to go back to our previous era and succeed in organizing an event with attendance We bring together all the industry leaders under one roof, and this event will serve as a meeting point for industry stakeholders from all over the world.”
perfect market
On his part, M. Karthik, Chief Business Motivation Officer, Middle East Billboard & Design Show in Dubai: “When you look at the segment of visitors to the exhibition, the majority of them are high-level decision-makers, including executives, owners, and influencers in decision-making processes such as production, marketing and affairs managers. Over the years, the exhibition has provided the best returns on investment for both visitors and exhibitors. About 39% of trade visitors placed direct orders to exhibitors during the event.”
Karthik concluded: “The Middle East and Africa represents an ideal market for large format printers in the future, and we invite all interested, experts and stakeholders to join the exhibition. In addition to containing screens, digital billboards, and related technologies.
The Middle East Billboard and Design Exhibition is the largest trade forum of its kind in the region for billboard makers, print production houses, merchandising and gifting companies, media agencies, mall owners, the car wrapping sector, real estate developers, the hospitality and tourism sectors, the 3D printing sector, and engineers. Architects, brand consultants and other stakeholders in the print, imaging and signage industries.
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