His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, may God protect him, announced today the launch of a new season of the annual national tourism campaign, “The Most Beautiful Winter in the World.”
His Highness said in his official account on the “X” platform: “Today, the UAE is launching a new season of the annual national tourism campaign, “The Most Beautiful Winter in the World.” The UAE is witnessing a large tourist influx due to its beautiful atmosphere, natural resources, architectural treasures, and landmarks. Cultural… and above all, its kind and hospitable people.”
His Highness continued: “The national tourism sector is growing annually, thank God. Our goal is to reach 450 billion dirhams as a contribution to the gross domestic product by 2031.”
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