Mexico City / 10.07.2021 15:32:06
Mixology has become an important means of projection so that tequila and mezcal are positioned among the preferred drinks of the people, says Paola Pérez Uribe, Dialce’s deputy director of marketing.
“Both tequila and mezcal have become more relevant in recent years thanks to mixology, because although it is true that both drinks are taken straight, it is also true that the work that has been done in the cocktail bar has influenced that people accept it and have entered those two worlds ”.
The executive also highlights that the fact that there are currently so many proposals of the two distillates on the market has influenced so that “mixology has become an important platform to show the variety of options to enjoy them” and at the same time to project the quality that distinguishes each brand.
And in this sense, he says that although cocktails are important for the growth of his drink, it is also true that the awards that Casa Don Ramón has obtained internationally in recent years have been fundamental for its development.
“We have participated since 2020 in international competitions, where we have been awarded different medals; these contests reward, within the range of white, rested and aged tequilas, aroma, flavor and quality; in New York we got 8 awards and in San Francisco as many. This shows that our crystalline, aged and rested wines are already beginning to be among the most important ”.
However, to maintain their position they are presenting “the crystalline trilogy, we already had what was silver, but two have already been added, aged and rested crystalline, whose distinction is their totally different notes due to their sophistication,” explained the executive.
Speaking of the commitment to the planet, he commented that the company carries out various actions in the fields they have in Los Altos de Jalisco.
“For each agave plant that we cut, we sow, we let the fields rest; In addition, we take all the bagasse to compost fields, which allows us to be compost for new plantings; which are certified. In addition, we are a company that seeks a lot not only to take care of our company, but also the people who are around, the people who plow the field, the jimadores, we are looking for actions to help them, so that this business does not belong to one, but it is really fair to all those who participate in it ”.
* For their tequila they use agave tequilana weber and for their mezcal they use agave salmiana.
* They have a limited edition with Swarovsky crystals, whose image is Pierce Brosnan, and it is distributed in the United States and Europe and is arriving in Mexico.