At the annual reference event for Health and Nutrition professionals 'Nutrimi Forum of Practical Nutrition', Milk was the protagonist, with a series of activities, designed and implemented by Omd and Fuse, the branded entertainment unit of Omnicom Media Group. At the event, which was recently held in Milan, it was possible to visit the stand dedicated to Milk, the main sponsor of the forum, in which representatives of the brand and a nutritional biologist provided information on the Milk PRO High Protein range and the Milk range Kefir, with associated sampling activities.
For those registered for the event, it was also possible to visit the virtual stand on the Nutrimi website. The stand, designed to exactly replicate the physical one, was accessible to participants who joined the forum in digital form. Thanks to the collaboration with the nutritional biologist, Manuela Rigo – we read in a note – we created a scientific intervention within the panel of the event 'Food and supplement strategies from a preventive perspective during menopause'. Finally, Milk PRO Pancakes was nominated for the 'Nutrigold' award in the 'Best Nutritional Innovation' category.
To amplify participation in the event and stimulate awareness of the brand and the nutritional characteristics of Milk products, three 'nutritional influencers' were activated, nutritionist biologists who talked about the brand, the products and the event through their own channels social. Omd, strategic partner of Latteria Nom for 9 years, and Fuse, took care of the creation and management of the entire activity for Milk, both in terms of sponsorship of the event and social amplification
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