Alessandro Florenzi and Aaron Boone, Manager of the New York Yankees
Milan and New York Yankees, Gerry Cardinale’s goal at Yankee Stadium
AC Milan and the New York Yankees join forces for an innovative collaboration between two of the most iconic sports brands in the world. Through this agreement, AC Milan merchandise was put on sale at the Yankee Stadium this Tuesday, when the Yankees started their postseason, while the New York Yankees merchandise will soon be available in Milan.
It is a collaboration between brands whose influence crosses the boundaries of their respective playgrounds. AC Milan and the New York Yankeestwo of the most popular sports brands in the world, have been able over the years to establish themselves as models of reference even beyond the sports world, in sectors such as entertainment, fashion and lifestyle.
AC Milan and New York Yankees: a revolutionary collaboration
The New York franchise began his postseason this Tuesday with a 4-1 win in the first game of a best-of-five series against Cleveland Guardians, in the Division Series phase of the Major League Baseball 2022 playoffs. AC Milan was present at the Yankee Stadium Team Store for the occasion, with a dedicated section set up with the official Rossoneri products available for purchase. The true essence of the Club is exhibited in New York: from the PUMA 2022/23 match kits to lifestyle collections, passing through illustrious collaborations, vintage garments and accessories, up to a brand new collection inspired by US colleges that will be unveiled soon. combining the made in USA culture with the best trends of the moment.
As part of the agreement, within the official stores AC Milan official products can also be purchased New York Yankeesmust-have for baseball fans who have for years now also become part of a wider fashion culture that has reached the world from the United States, making the Yankees one of the most recognizable sports brands ever.
Milan and New York Yankees: the Rossoneri club is getting stronger in the American market
Casper Stylsvig, Chief Revenue Officer of AC Milan, he explained: “Walking alongside an icon of world sport like the New York Yankees is a source of great pride for us. This collaboration testifies to the will of our Club to act as a point of reference both on and off the pitch, encouraging the contamination between near and distant worlds and taking AC Milan higher and higher in its growth path “.
Tony Bruno, Yankees Senior Vice President and CFO of Yankee Global Enterprises, he added: “Joining the Yankees at AC Milan, an internationally established club loved for its history full of successes in the national and European fields, means joining two winning clubs and leaders in their respective disciplines. This partnership is complementary to our goal of engaging sports and fashion enthusiasts in various markets around the world. We are happy to start this collaboration and to work together with the Rossoneri commercial team, joining our efforts and launching initiatives that allow fans to celebrate and get excited together with our clubs. “
The collaboration with the New York Yankees is part of a path that sees AC Milan increasingly strengthen its presence in the United States, a key market for the Club – a study published by the authoritative market analysis and research firm YouGov on last season’s final reveals that AC Milan is the most popular football brand in the US, while for Nielsen the Rossoneri is the most followed Italian club nationwide with over 24 million fans. AC Milan also recently announced its partnership with Yankees Entertainment and Sports Network (YES Network). YES Network is a regional network owned by Yankee Global Enterprises, AC Milan’s strategic partner through a minority stake in the Club.
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