The Milan expands its collection of sponsors. The Milan club, in fact, yesterday announced the entry of BitMEX, among the digital platforms of crypto most important derivatives in the world, in the Rossoneri team as first Official Sleeve Partner And Official Cryptocurrency Trading Partner. The brand BitMEX will be visible on the sleeve of the official uniform of the men’s and women’s team in all competitions, including the Champions League, and on the team’s sleeve eSports rossonera, AQM, marking another first for the Milanese club.
Alexander Höptner, CEO of BitMEX, commented: “Our partnership with AC Milan symbolizes an exciting new chapter for BitMEX in the path undertaken to significantly increase brand awareness and expand knowledge of the world of cryptocurrencies“.
“AC Milan today it is one of the most progressive football teams in the world ”, continues the top manager,“ and, in addition to its iconic football history, it boasts extraordinary reach and engagement with fans around the world. From the first meetings with the Club we felt at home and we can’t wait to start interacting with the global Rossoneri family. “
This partnership marks the debut of BitMEX in the world of football and in eSports. BitMEX is a brand that operates in the sector of cryptocurrencies, best known for inventing the Perpetual Swap, the most traded crypto derivative of all time.
The collaboration will offer the Rossoneri international fanbase access to the increasingly popular world of cryptocurrencies, also with exclusive offers for registered AC Milan fans, through a reliable brand, also allowing a BitMEX to expand digital financial literacy. Users too BitMEX and business partners will gain exclusive access to the iconic brand AC Milan through unique experiences.
The logo BitMEX will make his debut on the club’s jersey on 23 August, when the Milan will face Sampdoria in Genoa on the first day of the Serie A 2021/22. The logo will then make its home debut at San Siro in front of the Rossoneri fans on the second day of Serie A at the end of August against Cagliari.