AC Milan-Acqua Lete. partnership announced
AC Milan and Lete, acqua dello sport, are pleased to announce a new partnership that will see the leading brand in the natural sparkling mineral water market become theOfficial water of the Rossoneri.
The agreement formalized a Casa Milan binds two Italian excellences in the world, bringing together one of the most iconic clubs at an international level – which can count on the support and passion of over 500 million fans – and a brand recognized and appreciated everywhere and which boasts a strong link with sport and sports performance.
The primacy of Acqua Lete in the world of sport derives from its peculiar chemical-physical characteristics, attested by important clinical studies that certify its ability to improve hydration and muscle recovery of athletes and from its rich history of national and international sports partnerships. in various sporting fields which today is enriched with a new prestigious chapter.
The new partnership between AC Milan and Acqua Lete provides for the exclusive supply and use of Acqua Lete during the training and competitions of the athletes of the AC Milan Men’s and Women’s teams. Through this collaboration, the Lete brand aims to further strengthen its presence in the Italian sports scene through the visibility of the product at the San Siro stadium and the placement of the cl.50 sport format in the press conference.
Casper Stylsvig, Chief Revenue Officer of AC Milan, commented: “We are delighted to be able to kick off this partnership and welcome an iconic brand like Lete to the Rossonera family. Just like AC Milan, Acqua Lete is a globally recognized and appreciated brand, an aspect that makes us particularly proud of this agreement. An agreement that unites two Italian excellences with an important history and which thanks to their values have become reference points in their respective sectors. But if our past is certainly important, so is our future and we are happy to move towards the future with a brand like Lete. “
“Milan is one of the most important and famous football clubs on the Italian and international football scene” – declares Gabriella Cuzzone, Marketing Director of Acqua Lete – “And our agreement is the testimony of sharing common values such as pride in our history, the ambition to accept and win challenges and a constant approach to innovation while respecting tradition. We are happy with this new partnership which brings with it great enthusiasm and will be enriched by further activities that we will plan in collaboration with the Rossoneri club. “