Ads in video games are a very ‘thorny’ issue for companies. Although they are frequent in the titles Free-to-Play either F2Pthat does not mean that the players accept them.
That is why this news of microsoft Y Xbox It hasn’t gone down well with some people. What happens is that the division focused on games and consoles of the company seeks to offer advertising revenue to developers working on titles. F2P.
This information is not yet official, but comes from a source close to the company. It is noted that microsoft is not interested in collecting part of this income.
What he wants is to give creatives who make video games more opportunities to make money. Free-to-Play. But he is well aware that the above can cause a rejection of the players. That is why he is proceeding as cautiously as possible.
The idea is to create a ‘private market’, where only select brands insert ads into games in a way that doesn’t disrupt gameplay. That’s something no one wants to see when playing.
It is as if you went to the movies and in one of the best sequences an advertisement appeared that ruined the experience. One thing to note is that this is still in the early stages of development. That is, it is not something that is going to be implemented soon.
These Microsoft and Xbox announcements have sparked speculation
At the moment there is much speculation about these announcements of microsoft Y Xbox. The source where the information comes from does not know if there will be other modalities of business with these, such as skins for avatars.
Also in regards to video advertisements that would be played in the rooms or lobby of titles Free-to-Play. The anonymous informant does not know if the company has already approached others with this offer.
The aforementioned are things that are assumed. The games Free-to-Play resort to microtransactions to support themselves, so using ads would be another way they could be exploited on consoles like Xbox.
But the handling of ads must be creative and without interrupting the gameplay. If the latter were to happen, it would most likely not be supported. It is something that should be approached in the best possible way and with tact.
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