A luxury cast will bring to life on the big screen a story that will star a leading brand and one of the greatest figures in the history of sport. The film, which still lacks a title, will focus its plot on the efforts of the sports brand Nike to sign Michael Jordan for its sponsorship.
Directed by Ben Affleck, the film’s star along with his friend and colleague Matt Damon, the long-awaited production will feature names like Jason Bateman, Viola Davis, Chris Tucker and Marlon Wayans in its credits. Also taking part will be Matthew Maher, Tom Papa, Chris Messina and Julius Tennon.
Affleck is directing the film from a script he worked on with Damon and which was written by Alex Convery. The Nike film is produced by Amazon Studios, Skydance Sports and Mandalay Pictures and filming recently began in Los Angeles.
Damon, whom Affleck is directing for the first time despite their long history of shared collaborations, plays maverick sneaker salesman and former Nike exec Sonny Vaccaro in this story, while Affleck plays the brand’s co-founder Phil Knight.
The story is about the brand’s years-long effort to hire Michael Jordan for its shoe company in the mid-1980s. It was a sponsorship that ended up becoming the most significant relationship between a sports company and an athlete, and that gave millions of dollars to the sports shoe industry.
(Be sure to read: Video: soccer player ‘undresses’ a rival in the middle of the game to win the ball).
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Bateman will play Rob Strasser, a lawyer-turned-brand guru who was a longtime executive at the firm and boss of Sonny Vaccaro, who oversaw the company’s marketing across all sports and was a pivotal figure. in Nike’s efforts to recruit and then advertise Michael Jordan.
Viola Davis will play Deloris Jordan, the mother of the former NBA star, who had a great influence on the deal that Nike closed with her son, while Tennon will play the athlete’s father, James Jordan.Tucker takes on the role of Howard White, a former University of Maryland basketball player, while Wayans was cast as coach George Raveling.
The extraordinary repercussion that ‘The Last Dance’ had, the biographical series on Jordan’s life and career, generates expectations regarding this new production that will also have the sports star at the center of the story. The series was an example that a certain type of sports documentary was able to transcend the limits of the limited scope that he was used to reaching in order to acquire another stature. The film shows the mystery behind a man who goes to great lengths to remain successful.
NeverthelessEverything seems to indicate that the new film will put a special focus on the history of the brand, with the stellar figures of Damon and Affleck representing two of the highest managers in the history of the sports firm. In addition, the project brings both friends back together after a quarter of a century has elapsed since their joint work on the film In Search of Destiny and their recent premiere of The Last Duel, the film about a true story that took place in France during the 14th century about the rape of a woman whose testimony is called into question.
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