For two years the Mercedes of Formula 1, therefore the W11 and the W12, wore a very elegant black dress to promote a message against racism pushed above all by Lewis Hamilton. The F1 W13 E Performance, this is the full name, presented today has brought everything back to its origins.
Beyond the shapes that immediately struck and attracted the eye of technical and non-technical experts, the new single-seater that came out of the Brackley factory impressed with what is a return to the past: the black dress is abandoned, the classic is back livery that has always distinguished Stuttgart cars: the silver one.
The Black Arrows, therefore, give way to tradition. To explain the reason for the choice made by the Anglo-German team was the team principal Toto Wolff, who spoke during the presentation of the car of Lewis Hamilton and George Russell.
“The black livery was a clear intent and a clear demonstration of our mission: to become a more diverse and inclusive team.”
“It has become a partner of our DNA, but the silver color of the Silver Arrows is also part of our DNA. It is our story. As a team we have grown starting from the Silver Arrows to slowly become A diversified team, more inclusive and therefore, in the future, our colors will be silver and black “.
Photo by: Mercedes AMG
Indeed on the W13, although silver has returned to being the dominant color, the new livery also has touches of black. Especially on the lateral areas of the muzzle, sides and wings.
“Increasing diversity within our team is not about achieving a quita, but about recruiting the best people regardless of ethnicity, gender, religion or sexual orientation.”
“Our work, which inspires people who might otherwise think a career in engineering, technology or motorsport isn’t for them, will expand the talent pool we have. A diverse workforce that can drive performance forward.”
In short, Toto Wolff underlines how the issue of diversification in various personal areas has become a flagship for the current Constructors world champion team. But it is clear that the return to silver should be a step to be taken in order not to lose the identity of the brand, of Mercedes.
#Mercedes #W13 #livery #silver