Mercedes is accused in China for a commercial published on the Weibo social media. In the commercial video produced by the German automaker, you can see a model whose makeup would have exaggerated the tilt of her eyes, with her look making her more like what some Weibo users claim are offensive Western representations. Chinese people. The clip first appeared online on December 25 and had already been removed last Wednesday, as reported by the Global Times, a Chinese state-run media outlet. Mercedes is just the latest company to be blamed to use models whose makeup exaggerates physical characteristics in advertisements. Earlier this month, an uproar broke out on Weibo following an announcement from Three Squirrels, an online snack retailer. The ad featured the Cài Niángniáng model, whose eyes were also made up in a way that some users traced back to a stereotyping of Western features.
During the holiday season a hashtag on the subject had collected more than 300 million views on Weibo, with the app users also targeting the model starring in the Mercedes commercial. The young woman reported the incident, claiming that she was a victim of cyberbullying and harassment and argued that the makeup was just highlighting her eyes, without exaggerating their shape, arguing that Weibo users should be more understanding.
As the magazine reports Carscoops, in recent times there has been an increasing control over how the Chinese are portrayed, especially from Western brands, among Chinese web users. SupChina reports that Gigi Hadid was excluded from a show in Shanghai after a video of her appeared online in which she was intent on imitating the expression on a biscuit depicting the face of the Buddha, with the typical shape of half-closed eyes. In 2018 Dolce & Gabbana faced a boycott following promotional videos. which showed a Chinese woman in trouble trying to eat classic Italian dishes with chopsticks. However, some critics have accused Weibo users of using the culture of cancellation to promote nationalism.
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