Orders will be prepared and sent to customers from ‘La Colmena’, as the company calls the warehouses used for this service
Mercadona launched this Friday the new ‘online’ service Murcia, Molina de Segura and Santomera. The orders will be prepared and sent to their customers from ‘La Colmena’, as the company internally calls the warehouses for the ‘online’ service. All customers in these areas can make their purchase through the new website and mobile application, in a much more intuitive way, being able to locate the products through the categories or the search engine. The client has photos of each product and all the relevant information.
This new model maintains the same rate as the previous service (€7.21/order) and extends the delivery schedule from 7:00 a.m. to 10:00 p.m. from Monday to Saturday in 2-hour increments starting the day after placing the order. In addition, the customer can modify his purchase until the night of the day before delivery.
‘La Colmena’ has an area of 10,000 m2, of which 2,200 m2 are dedicated to fresh products, including a cold storage area for refrigerated and frozen products. Online customers can find the same products as in their physical store and, furthermore, fresh products are received and prepared on the same day of delivery, so maximum quality and freshness are guaranteed.
This ‘Beehive’ is the fourth that Mercadona has inaugurated, after the start-up of the one in València, in 2018; that of Barcelona, in 2019; and Madrid, in 2020. Mercadona has also developed a new model for preparing and sending orders from physical stores, for areas with a lower concentration of online sales. This model is currently implemented in Castellón and Tarragona and during the fall, the company plans to extend it to Cartagena. In this way, customers in that area will also be able to buy from the new app and website, enjoying the new online service with all its advantages.
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