Started. McDonald’s is not going to lose the ball as many did in the 1990s by not registering an internet domain or something outside the physical world they lived in. The world’s most famous fast food chain and the world’s ninth most valuable brand ($154.9 billion) filed for registration with the US Patent and Trademark Office on Feb. in the digital world, including McCafe. What does it mean? The target is the Metaverse and Web3.0, the third wave of the internet, or the intelligent web. The registration feature takes into account selling both in the virtual and physical world – that is, you are “there”, find a Mc and ask to deliver “here”. Shows carrying the brand and NFTs are also in scope.
(Note published in issue 1261 of Revista Dinheiro)
#Mequi #Metaverse #MONEY