He was 79 years old, born in Helsinki on February 1, 1941.
Koponen lived in Kallio during his childhood and Käpylä in his youth, enrolled as a student at the Helsinki Double Society in 1960. He studied at the Helsinki School of Economics, from which he graduated as an economist in 1964.
At the School of Economics, he actively participated in the activities of various organizations and the student union. The fellow students formed a close group of lifelong friends. Her husband was also found there.
His career Koponen started at Asko and then at the National Opera as the secretary of Alfons Alm but after the birth of two children, he was attracted to fashion by his mother-in-law. Maija-Liisa Koponen had founded her first store, Feminette, as early as 1949.
Anoppi became acquainted with Koponen’s field, entrepreneurship and passionate approach to work. Later, Eila Koponen and her son-in-law Eeva-Liisa bought Feminette and expanded its store network in the 1980s and 1990s.
The collaboration with Italian fashion giant Max Mara offered Kopose a new challenge. The first and only the 28th Max Mara franchise store outside the Nordic countries was opened in Helsinki in 1989.
Max Mara’s success in Finland was a matter of heart for Koponen. He found it very rewarding to work with a dynamic family business.
Koponen invested heavily in customer relations and often organized events with entrepreneurs in other fields, offering a diverse program in addition to fashion shows. Elegant facilities, table settings and catering were the hallmarks of Eila.
Koponen had confidential relationships with Max Mara’s management and owners, who often visited Finland at customer events. At best, there were five different Max Mara Group stores in Helsinki.
In 2011, Koponen transferred the main responsibility for business operations to a new entrepreneur.
Eila liked people, was kind, determined, hardworking and always stylish. With his positive attitude, he survived the adversities of the end of the millennium when faced with a recession in business and personally with the death of his adult child and divorce.
The encouraging atmosphere of the childhood home, but probably also the time spent in Sweden as a small war child, developed a belief in survival.
Eila practiced folk dances in the Karelian Youth Representative Group for a long time. Golf, gardening, interest in art and music also filled his free time. These took him on many journeys to different countries and cultures.
Eila remarried in 2003. Her own and the new spouse’s children and their families then belonged to the Eila family clan. Especially the Päijänne cottage and the Riviera apartment were important for joint rides.
Eila always lived the best time of her life.
The authors are Eila Koponen’s spouse and children.