Meet the charismatic mascot of Euro 2024: Albärt the bear

Who is Albärt and how was he chosen?

In excited anticipation, UEFA has revealed Albärt, a charismatic teddy bear, as the official mascot of Euro 2024. This adorable and lively figure has been designed to capture the imagination of fans and, above all, , of children, fostering a lasting love of football and its inherent values.

Albärt’s election was carried out through a public vote involving UEFA.com users and schoolchildren from across Europe. With 32% of the votes, Albärt beat other options such as Bärnardo, Bärnheart and Herzi von Bär. This selection process not only involved the football community, but also underlined the importance of youth participation and engagement in major sporting events.

What is Albärt’s mission?

Albärt is not just a pretty face; His mission is to inspire the next generation to stay active and enjoy sports. As part of the #MakeMoves initiative, Albärt will tour schools across Europe, encouraging students to participate in physical activities and create their own skills and celebrations. Using cutting-edge motion capture technology, these creations will be transformed into animations of the mascot, bringing kids directly into the magic of the tournament.

What does Philipp Lahm say about the importance of Albärt?

Philipp Lahm, tournament director, highlighted the relevance of Albärt as a vehicle to stimulate children’s imagination and promote a healthy lifestyle. “As a parent, I know how important it is to capture children’s imagination. With the launch of our tournament mascot, we hope to create a fun and friendly character that inspires them to enjoy playing football,” said Lahm.

How and when was Albärt introduced to the public?

Albärt’s first public appearance occurred on June 20, 2023, before the friendly between Germany and Colombia at the Arena AufSchalke. However, her debut was even more special, as she performed first at a primary school in Gelsenkirchen, highlighting her goal of reaching the hearts of the youngest.

What impact is Albärt expected to have?

With its eye-catching design and inspiring mission, Albärt is ready to leave an indelible mark on Euro 2024. As the tournament draws closer, this bear is sure to become a symbol of unity, fun and sportsmanship, capturing the attention and affection of millions of fans around the world