Media | Poll: Yle and newspapers are the most reliable news media online

Almost two-thirds of Finns said that the importance of reliability had increased in their own media use.

Broadcasting and the digital services of newspapers are, in the opinion of Finns, the most reliable news media on the network, according to a survey commissioned by the Finnish Media Media Association.

When the reliability of online news services was assessed on a scale of 1 to 10, Yle received a rating of 7.9 from Finns and 7.6 from newspapers.

MTV was third with a rating of 6.9. The Finns gave the afternoon newspapers a rating of 5.7.

News media the union’s survey examined the reliability of online news services for the first time.

According to the association, Yle’s leading position is especially emphasized among those over 65 years of age. In the youngest age group of the survey, ie 15–24-year-olds, the newspapers ran alongside Yle in terms of reliability.

Respondents were also asked to rate the reliability of social media services as news media. For example, Youtube received a rating of 4.0 and Facebook 3.3.

About Finns nearly two-thirds, or 64 percent, said the importance of reliability has increased in their own media use. The share was highest among the youngest, ie those aged 15–24, of whom 70 per cent answered the increased importance of reliability.

70% of respondents estimate that news published online by newspapers is as reliable as news published in a print magazine.

“The reliability of content published online is a matter of course for journalistic news content creators, but it is great to say that Finns have also recognized this,” commented the Director of Marketing and Research at the News Media Association. Sirpa Kirjonen in the bulletin.

Mightily and the online newspaper services also received the best ratings in the survey in terms of quality.

The image of the quality of online news media services has been monitored for several years. Yle and newspapers have been at the forefront of quality in previous years as well.

In October, 1,000 Finns responded to a survey conducted by the research company IRO Research.

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