The faschion blogger and influencer Veronica Ferraro talks on Affaritaliani.it about her new body collection and her friendship with Chiara Ferragni
Emerald green eyes, blonde hair and a breathtaking body, it only takes a few moments for one of his many social photos to collect thousands of appreciations and comments from all over the world. Is called Veronica Ferraro and it is one of the faschion blogger and influencer most followed in recent years, a true style icon. The list of brand with whom he has worked both in Italy and abroad is really consistent: Louis Vuitton, Chanel, Ferragamo, Dior, Iceberg, Hugo Boss, Guerlin, Missoni, Nike, Tezenis and many others.
Born in 1987, I am 1.4 million followers on Istagram who constantly follow her in her work, attentive to her advice on how to dress, which shoes to choose, or which bag goes best with each outfit. Brand creator “Not After Ten”, which exploded a year ago with a collection of outerwear and fitness outfits in collaboration with other companies, Veronica is back to being talked about. Among the spaces of his luxurious apartment in Milanin a play of lights, music and fluorescent mannequins, presented the preview of “Sunrise“, his colorful capsule collection of bodysuits. “The inspiration comes from Studio 54, a former disco in Brodway, are therefore disco bodies, in 12 fluo, transparent and very seductive colors, which enhance the sensuality, curves and femininity of every woman, suitable for both sports wear and to a super sexy “.
Veronica Ferraro with Valentina Ferragni and two models
“The official launch, with an advertising campaign that we will shoot at Dubai in the coming weeks, it will be scheduled for mid-April and with a sale that will not only be online. In addition to this, a preview of the Fall-Winter 2022/2023 collection with garments to be worn exclusively in the evening. The protagonists will be other types of garments such as shirts, swarovsky skirts, jackets and many others for an elegant and classy total look “, says Veronica. A super exclusive event, which was attended by close friends and personalities from the world of fashion and web including Chiara Biasi, Tamara Kalinic, Ginevra Mavilla, Valentina Ferragni and the inevitable best friend ever Chiara Ferragni.
What is your relationship and how important is his opinion in your work?
“Our friendship is wonderful and it began 15 years ago before Instagram and all social networks, we attended the same University and from that moment it has been a crescendo. He is the first person I hear when something goes wrong or when it goes well , and she does the same with me. Surely her experience is fundamental in my path, and despite her many commitments she always knows how to give me the right advice, helping me to overcome doubts, uncertainties and fears, I really respect her very much “.
Have you ever thought about creating something with Chiara?
“I have had work experiences in the past with people dear to me who have hurt and disappointed me and today I am always very careful not to mix friendship with work anymore”.
A career built on digital that of Veronica, where the passion for fashion quickly becomes her true profession. It is in fact 2010 when she decides to open, on the advice of her friend Chiara Ferragni, his first blog ‘thefaschionfruit.com’ in which he covered the trends of the moment, but it is in 2014 that the same undergoes a change by focusing more on nutrition and how to stay fit with tips, exercises and recipes. What pushes her to this change of course is the result of a difficult period of insults, and unpleasant opinions about her physical appearance, in a world where you must always be perfect. In the phenomenon of body shaming not even Veronica is spared and so she loses 15 kg in a short time.
“I remember a period of tears and a thousand insecurities. At the time I was a plump girl and the world of the web was really cruel to me, I received all kinds of words about my aesthetic appearance and my way of dressing, according to them not suitable for my physicality. I had never considered the possibility of being able to change, a bit as if I was resigned to having to stay in a body that was not what I wanted. On New Year’s Eve 2014 I decided that my good resolution, for the new year, would have been to get back in shape, thus silencing all those people who had only discredited me over the years. I therefore started a journey with a personal trainer and a nutritionist, and within 5 months my appearance completely changed. it helped me and it still helps me today, it’s an outlet that makes me feel good, strong and distracts me, “confesses Veronica.
What relationship do you have with your 1.4 million followers and why are you so successful?
“With the people who follow me a real mental connection has been created. I am always ready to answer all their questions and to be close to them when they tell me life episodes similar to mine, they probably recognize in me a simple, humble and spontaneous. When we write to each other, I feel so free to show the frailties and uncertainties, ups and downs, after all life is not always all perfect “.
It wasn’t even with her. After 9 years of living together, in 2021 Veronica she separates from her husband Giorgio Merlino, famous personal trainer. A conscious but painful choice that saw them take two different paths. Each ending story carries its own scars and teachings. “I would like to write a book about the end of that relationship. My last year was very intense from a sentimental point of view, I have never talked about it on social networks and now I feel the need to tell the background that Giorgio and I have brought. I would like my story to be helpful for other people, to recover and get back into the game.
Do you still have dreams in the drawer?
“I have so many. Right now, I’m focusing on my new fashion collection, I’d like to create parallel businesses that no longer depend on what I post on Instagram. Plus I don’t deny that the world of television has always had its charm and a future as an actress I wouldn’t mind at all. “
A new challenge for Veronica.
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