A fine of 1.64 billion euros, 10% of the total turnover which in 2020 amounted to 19.2 billion dollars (16.41 billion euros). This is the risk of McDonald’s, the most famous star-and-stripe fast food chain in the world which has ended up in the crosshairs of the Italian Antitrust due to the franchise agreements entered into in our country.
Based on the information available, the survey, which emerged from various complaints on the subject, would show the existence of a relationship of economic dependence between restaurant operators and McDonald’s which in our country can count on 615 restaurants of which 85% managed in franchising. A percentage that rises to 93 on a global scale.
In particular, some of the clauses of the franchising agreements with McDonald’s, cited in the exposures, such as those on prices, suppliers, purchases, promotions and financial management could constitute a relationship of economic dependence and an abusive behavior of dominant position on the items relating to the commissions imposed. to its affiliates from which, rather than from the Big Macs sold, the profits of the US group come.
The accusations were immediately returned to the sender by the fast food chain which said it was “certain of the correctness” of its actions and ready to collaborate with the Italian competition and market authority.