Maserati is definitively projected towards the electric future of mobility. Folgore is the name that the Trident car manufacturer has decided to assign to the 100% electric versions of its models: we started with the GranTurismo, then it was the turn of the Grecale SUV, now it's the GranCabrio's turn. The first three steps However, they are only the first of a long journey, which foresees 2025 as the next stage, when the Folgore version of the MC20 will make its debut. The whole with a view to 2028the year in which the Trident company will ensure that the electrification of its entire range will be complete.
Towards an electric future
“2028 is a horizon, but we do not have a fixed date after which we will stop selling thermal models, since electrification progresses around the world at different paces. Our goal is to accompany customers even in those markets where electrification proceeds at a slower pace – explained Davide Grasso, CEO of Maserati, who spoke at the press conference to present the Maserati Folgore Days at the Rimini Fair – The feedback we have received to date for our full electric range is very goodby the end of the year we will have more precise indications but at the moment the responses are good, and the path our brand has taken is generating a lot of interest”.
Electrification, an incredible opportunity
Grasso, who defined electrification “an incredible opportunity” for Maserati, he was accompanied during the event by a series of representatives of the Trident brand: Davide DanesinHead of Maserati Engineering, who, speaking of engineering and development, defined the new Folgore range “100% electric propulsion with high performance and technology combined with the luxury that distinguishes Maserati”; Klaus KnockHead of Maserati Design, who described the style of the new Trident cars “irresistible, spectacular, sophisticated and wonderful”; and John PerosinoMaserati Chief Marketing Officer, who spoke about the spirit of Italianness and excellence shared by the Italian brand, explaining how “We are now defining a new era that Maserati is entering, that is, projecting itself into the electric future, a great opportunity which in the company's way of thinking means performance, innovation, ability to build, design and the human factor”.
Damiano dei Maneskin is Maserati Brand Ambassador
Accompanying the press conference was an important announcement: at the same time as the official launch of the “It turns you on” campaign, Maserati announced that the frontman and singer of Maneskinthe very famous Damiano David, is the new Brand Ambassador of the company. It is no coincidence that he is the protagonist of the previously mentioned campaign, which consists of a 90-second clip which was developed by the communication agency Naive and staged by the production company Buddy Film, thanks also and above all to the contributions of director Gabriele Mainetti, director of photography Diego Indraccolo and photographers Paolo Zerbini and Max Sarotto.
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