Founded by two sports stars, mixed martial arts legend Khabib Nurmagomedov and Dutch football star Clarence Seedorf, SK Sports Holding today announced the launch of Seedorf Habib Performance Club, a football school that offers a unique training methodology that combines football and mixed martial arts. .
The club provides youngsters from all over the world with the opportunity to develop their athletic and social abilities. Headquartered in the DMCC, Jumeirah Lakes Towers in Dubai, SK Sports Holding will launch local and regional partnerships to operate training clubs around the world based on a licensing or joint venture model, with plans to open 10 locations around the world within the next five years. .
The new born targets the global partners of DMCC and the Emirate of Dubai, in order to establish a base on which to build with the aim of providing tremendous opportunities for expansion and growth at the local, regional and global levels. Saleem, CEO and CEO of DMCC.
The meeting between Habib and Seedorf took place in 2020, and the friendship between them immediately strengthened. As they both follow a healthy lifestyle, they have a huge desire to pass it on to the next generation.
Seedorf is considered one of the greatest footballers in history, and he is the only player in the history of football to win the Champions League with 3 different clubs (four times), with Ajax, Real Madrid and AC Milan. Since 2001, Seedorf has established and managed football schools and community leagues around the world, including in Suriname, the USA, the Netherlands and other countries, and is an advisor to owners of clubs, football associations and football academies.
In turn, the undefeated UFC champion Habib is a huge global celebrity and a huge football fan, known for his charitable and community work in his native Dagestan and around the world, and since retiring from mixed martial arts last year, that commitment has grown formidable. Habib knows what it takes to make the most of his talent, so he founded a sports talent management company to support athletes in their careers and in their lives.
In a comment, Clarence Seedorf said: “Football has given me so much in my life, and I am committed to giving back to society. I am happy to launch a partnership with Habib, and have a tremendous desire to positively impact the next generation through the experiences I gained over the years.”
As Habib Nour said: “I have always been a big football fan and admire Clarence, not only as a footballer, but as a man. He has high values and ideals, which is very important to me as a partner. There is no doubt that Seedorf Habib Performance will have a huge positive impact, contribute to the development of football and sports skills, but above all it will contribute to building people with morals and values, and this is the most important thing.”
A spokesperson from SK Sports Holding said: “We are honored to register the DMCC, which will be our head office in Dubai. Together, we share values and ambitions with Senior CEO and CEO, Ahmed Bin Sulayem. Impact-driven projects with a sustainable business model are at the core of DMCC’s success, and we are proud to be part of the JLT community.”
On this occasion, Ahmed Bin Sulayem, CEO and CEO of DMCC, said: “In another step towards expanding its diversity, DMCC is honored to be the launch pad from which two sporting icons, Clarence Seedorf and Habib, will start. their new project. As champions throughout their professional careers, this new venture will cement their legacy as philanthropists by supporting new generations of athletes in Dubai, the UAE, and globally, over the coming years.”