On January 28, 2022, the new 2021-2022 season of the Formula E world championship will begin, now in its eighth edition. In preparation for the inaugural appointment of the season with the E-prix in Dirʿiyya, in Saudi Arabia, Mahindra Racing officially presented his new single-seater at the British headquarters of the power unit manufacturer ZF, located a few kilometers from Birmingham. The Indian team thus unveiled the M7Electro, characterized by a completely red livery and a renewed design as regards the brand.
In this regard, there was no lack of analysis of Asha Kharga, Chief Customer & Brand Officer of the team: “The new dynamic Mahindra brand perfectly represents the new image of a more elegant Mahindra focused on technology and design. – he has declared – the new Born EV logo is electricity in motion, symbolizing a charge of red and silver energy crossed at very high speed. It reflects Mahindra’s focus and commitment to the electric revolution. With the new livery, the Formula E team has the honor of being the first Mahindra company to boast the brand’s new distinctive elements ”.
The car, which will face its last world championship with Gen3 specifications before switching to Gen2 from 2023, will be driven to the track by a new pair of drivers, in line with the team’s philosophy of change. Together with the confirmed Alexander Sims, the seat previously occupied by Alex Lynn will instead be entrusted to Oliver Rowland, thus constituting an all-British line-up. The latter, coming from Nissan e.dams, among other things, makes his return to Mahindra after having participated in the 2015 E-Prix of Punta de l’Este, in Uruguay, when he was called to replace the injured man. Nick Heidfeld. Speaking of the German, he himself will face next season no longer as a reserve driver and test driver, but as a consultant. On the contrary, the Development Driver assignment will see confirmation of Jordan King.
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